Madonna wants to get physical

There seems to be no end to Madonna’s entrepreneurial ambitions, and her latest venture combines 2 of her passions - exercise and making money.

Having worked out in literally hundreds of gyms all over the world, Madonna is using that competitive advantage to create an international chain of fitness centers to be called Hard Candy Fitness. To make the dream a reality, she’s partnered with  her manager Guy Oseary, and New Evolution Ventures, which includes 24 Hour Fitness founder Mark Mastrov.

“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” Mastrov said.

Programs will include private, group and dynamic training with traditional classes such as Zumba, Latin Moves and Cardio Kickboxing, in addition to new programs designed specifically for the chain. Some of the onsite amenities offered are a juice bar/cafe, mind-body studio, and yoga, just to name a few.

The first location is set to open in Mexico City in November with others to follow in Russia, Brazil, Argentina, and all over Europe and Asia.

Tuesday, October 26, 2010 at 3:09 pm by michelle

Tags: hard candy fitness, madonna, madonna news